PR Consulting

Driving business for pr companies with a specialised ERP solution

The PR Consulting Solution is designed for public relations and strategic communications agencies. The solution enables you to increase profitability while maximizing the delivery of messages to key audiences.

Maconomy provides a unique combination of integrated general ledger control, project management, and automated, role-based workflows, and offers the most comprehensive business and project management system available for public relations and communications agencies.

The solution incorporate all our knowledge of industry best practice functionality that Maconomy has developed over the past 20 years as a provider of business management solutions for PR and communications agencies. The solution is designed for PR agencies engaged in event management, lobbying, corporate relations consultancy, and strategic communications services.

ERP for PR Agencies – Streamlined Management of Projects and Profitability

Public Relations agencies manage multiple communication and branding projects every day. To maintain control over timelines, budgets, and client relationships, they need powerful and integrated tools. An ERP system for PR agencies connects all business areas—from project and team management to profitability tracking and client reporting.

ERP systems (learn more here) help PR firms streamline their operations, eliminate information chaos, and focus on what matters most: delivering impactful communication strategies and building client reputation.

Challenges in PR Agency Operations

Managing Multiple Projects for Different Clients

PR agencies often handle several clients simultaneously, each with unique objectives, budgets, and timelines. Without a centralized system, project coordination becomes complex and time-consuming. An ERP system for PR agencies provides a unified platform for planning, assigning, and tracking tasks in real time—helping teams stay on top of every campaign.

Tracking Work Time and Project Profitability

Time is one of the most valuable resources in PR. ERP software enables precise time tracking for every task and client, allowing managers to assess which projects generate the highest returns and which require optimization.

Efficient Budgeting and Client Reporting

Transparent budgeting and performance reporting are key to building trust with clients. ERP systems support accurate cost planning, invoicing, and reporting—ensuring every client receives clear and consistent information.

Features and Benefits of PSA (Professional Services Automation)

ERP systems for service-based industries, including PR, often include Professional Services Automation (PSA) modules that integrate and automate core business processes.

Project and Task Management for PR Teams

The PSA module helps plan and manage PR campaigns, assign tasks, and monitor team progress. Project managers gain a clear overview of deadlines and deliverables, while employees always know their priorities.

Time Tracking and Profitability Analysis

With built-in time-tracking features, every hour spent on a campaign is logged. The system automatically generates profitability reports—helping management make data-driven decisions about resource allocation and project strategy.

Budgeting, Invoicing, and Cost Control

ERP automates financial operations, from cost estimation to invoicing and expense monitoring. This reduces administrative errors and ensures clients are billed accurately and transparently.

Key Benefits of an Integrated ERP System for PR Agencies

Greater Control Over Project and Client Profitability

Comprehensive dashboards and reports allow agencies to evaluate the profitability of every project and client. With ERP, PR firms gain a clear picture of what drives growth and where improvements are needed.

Improved Workflow and Information Sharing

ERP systems eliminate data silos and replace disconnected tools with one integrated environment. All project data—from the initial brief to final reports—is stored in one place, enhancing collaboration and communication within the team.

Automation of Billing and Reporting

Automating administrative tasks saves time and reduces errors. The system can generate invoices, reports, and summaries automatically, freeing teams to focus on creative and strategic work.

Why Choose Todis ERP for Your PR Agency?

Understanding the Specifics of the PR Industry

Todis has extensive experience implementing ERP systems across multiple industries, including marketing and public relations. Our solutions are tailored to the realities of the PR sector—supporting creativity while ensuring control over profitability and performance.

An Intuitive Interface for Creative Teams

The Todis ERP system for PR agencies is designed with usability in mind. Its intuitive interface allows creative professionals to quickly adapt and make the most of its capabilities without the need for complex technical training.

Invest in a System That Fits the Needs of Your PR Agency

Implementing an ERP system from Todis is an investment in smarter management, improved transparency, and stronger financial performance. Whether you run a boutique PR firm or a large communications agency, integrated software will help you leverage your team’s potential and focus on what truly matters—building your clients’ brands and your own reputation.