2024-07-22
Best practices
Customer ranking – is a large project worth more than a small project with high profitability and a solid customer through the use of CRM data?
In today’s dynamic business environment, decisions about resource allocation and customer relationship management are critical to a company’s long-term success. Using data from the CRM system allows you to analyze customer value and help you make strategic decisions. One of the dilemmas facing managers is the choice between large projects with prestigious clients, and smaller but more profitable projects with solid, often lesser-known companies.
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