advertising-agencies

Measuring the Value of Creativity in Advertising Agencies


Creativity is an almost sacred concept in the world of advertising. Few industries depend so heavily on the value of their employees' "heads." It is no coincidence that creative directors are among the highest-paid in advertising agency structures. Spectacular campaigns bring attention and build the agency's brand. However, one must not forget that advertising agencies are businesses that must generate profit. For management, the main challenge is that the uniqueness of projects does not always align with their profitability.

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What to measure as KPI in organization from engineering industry in 2025


Employee efficiency has always been a key focus for organizations. In most cases, it has been possible to transfer adopted metrics between organizations when an individual worked in a defined, repetitive position. However, when comparing different companies, determining what constitutes a key performance indicator (KPI) in their specific case becomes a challenge. On the one hand, universal indicators include profit, revenue, and costs. However, metrics stemming from organizational culture are not as easily quantifiable.

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Companies grow

Why do some companies grow faster than others?


This is a question that has long intrigued business leaders, market researchers, and investors. The key to the answer does not lie in a single factor but in the synergy of many elements that together build a competitive advantage. When I asked ChatGPT about this, it pointed out more than 15 factors such as innovation, market knowledge, flexibility, competitive pricing strategy, and easy access to capital. Many of these factors apply to startups, especially those that achieve "unicorn" status. Companies valued at at least one billion dollars.

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New CIT reporting obligations within the SAF_T – starting in 2025


Soon, entrepreneurs in Poland will face another stage of digitalization in their interactions with tax authorities. As part of the Ministry of Finance's ongoing strategy, which already includes digitalization of PIT and VAT settlements, new regulations will also cover CIT settlements starting in January 2025. These changes will introduce the obligation to submit a Standard Audit File for Tax (JPK_CIT) to streamline and standardize tax reporting processes.

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