Mobile applications bundled with software. How does using them look like, what are the benefits?


Nowadays, mobility is ubiquitous. An increasing portion of society can no longer imagine daily life without access to the Internet or mobile devices. Therefore, business cannot lag behind such widely prevailing trends. Employees and managers naturally want easy and convenient access to the information they need for their work. Just like in personal life, we want to handle matters on the go, where it is convenient for us and when we have the time. We no longer want to call helplines or look up information in encyclopedias. While standing in line or sitting in a café, we handle matters using smartphones. At work, we also prefer to access information independently rather than asking another department or searching through reports prepared for us. The way we perform job duties is also changing; we increasingly work remotely or at unusual hours, which drives the demand for mobile access to information.

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Managing an Interactive Agency


The interactive industry is vast, wild, and largely unexplored. In fact, no one truly knows how many interactive agencies operate in the Polish market. In addition to large and well-known companies, there are hundreds, if not thousands, of small one- or two-person boutiques. Surprisingly, many of them operate from attics or private apartments.Managing an interactive agency in such an environment is a real challenge. Not only that, but one must also handle daily project-related tasks while effectively managing a team of creative yet independent individuals. Therefore, this requires organizational skills, flexibility, and negotiation abilities. Without them, it is difficult to maintain a balance between creativity and a business-oriented approach to clients. Furthermore, keeping up with the industry's rapid changes is essential. After all, these changes can completely rewrite the rules of the game in a short period.

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Engineering Industry Projects and the Break-even Point


Profitability is a recurring theme in all advanced management textbooks. The relationship between revenue and costs is crucial for business efficiency analysis. In professional services firms, particularly in the engineering sector. And this is especially important given that a significant portion of costs is variable. Therefore, it is worth discussing the concept of the Break-even Point in Engineering Industry Projects. This is particularly relevant in the context of projects undertaken by such organizations.

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advertising-agencies

Measuring the Value of Creativity in Advertising Agencies


Creativity is an almost sacred concept in the world of advertising. Few industries depend so heavily on the value of their employees' "heads." It is no coincidence that creative directors are among the highest-paid in advertising agency structures. Spectacular campaigns bring attention and build the agency's brand. However, one must not forget that advertising agencies are businesses that must generate profit. For management, the main challenge is that the uniqueness of projects does not always align with their profitability.

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What to measure as KPI in organization from engineering industry in 2025


Employee efficiency has always been a key focus for organizations. In most cases, it has been possible to transfer adopted metrics between organizations when an individual worked in a defined, repetitive position. However, when comparing different companies, determining what constitutes a key performance indicator (KPI) in their specific case becomes a challenge. On the one hand, universal indicators include profit, revenue, and costs. However, metrics stemming from organizational culture are not as easily quantifiable.

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