2025-02-12
Best practices
Managing an Interactive Agency
The interactive industry is vast, wild, and largely unexplored. In fact, no one truly knows how many interactive agencies operate in the Polish market. In addition to large and well-known companies, there are hundreds, if not thousands, of small one- or two-person boutiques. Surprisingly, many of them operate from attics or private apartments.Managing an interactive agency in such an environment is a real challenge. Not only that, but one must also handle daily project-related tasks while effectively managing a team of creative yet independent individuals. Therefore, this requires organizational skills, flexibility, and negotiation abilities. Without them, it is difficult to maintain a balance between creativity and a business-oriented approach to clients. Furthermore, keeping up with the industry's rapid changes is essential. After all, these changes can completely rewrite the rules of the game in a short period.
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2025-01-31
Technical articles
Engineering Industry Projects and the Break-even Point
Profitability is a recurring theme in all advanced management textbooks. The relationship between revenue and costs is crucial for business efficiency analysis. In professional services firms, particularly in the engineering sector. And this is especially important given that a significant portion of costs is variable. Therefore, it is worth discussing the concept of the Break-even Point in Engineering Industry Projects. This is particularly relevant in the context of projects undertaken by such organizations.
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2025-01-23
Best practices
Measuring the Value of Creativity in Advertising Agencies
Creativity is an almost sacred concept in the world of advertising. Few industries depend so heavily on the value of their employees' "heads." It is no coincidence that creative directors are among the highest-paid in advertising agency structures. Spectacular campaigns bring attention and build the agency's brand. However, one must not forget that advertising agencies are businesses that must generate profit. For management, the main challenge is that the uniqueness of projects does not always align with their profitability.
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2025-01-15
Best practices
What to measure as KPI in organization from engineering industry in 2025
Employee efficiency has always been a key focus for organizations. In most cases, it has been possible to transfer adopted metrics between organizations when an individual worked in a defined, repetitive position. However, when comparing different companies, determining what constitutes a key performance indicator (KPI) in their specific case becomes a challenge. On the one hand, universal indicators include profit, revenue, and costs. However, metrics stemming from organizational culture are not as easily quantifiable.
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2025-01-08
Best practices
Project Cost Management: How to Choose the Right IT System?
Effective project cost management is essential for the success of any organization. To optimize processes, many companies opt for implementing an ERP (Enterprise Resource Planning) system. But how do you choose the best system for managing project costs? Here are the key aspects to consider.
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2024-12-20
Others
How to minimize the risk of business losses and increase the profitability of customers?
Effective business management requires entrepreneurs to not only know market rules, but also the ability to anticipate and minimize risk. Implementing the right strategies and technologies that limit losses and increase profitability is key.
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2024-12-13
Best practices
Why do some companies grow faster than others?
This is a question that has long intrigued business leaders, market researchers, and investors. The key to the answer does not lie in a single factor but in the synergy of many elements that together build a competitive advantage. When I asked ChatGPT about this, it pointed out more than 15 factors such as innovation, market knowledge, flexibility, competitive pricing strategy, and easy access to capital. Many of these factors apply to startups, especially those that achieve "unicorn" status. Companies valued at at least one billion dollars.
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