The interactive industry is vast, wild, and largely unexplored. In fact, no one truly knows how many interactive agencies operate in the Polish market. In addition to large and well-known companies, there are hundreds, if not thousands, of small one- or two-person boutiques. Surprisingly, many of them operate from attics or private apartments.Managing an interactive agency in such an environment is a real challenge. Not only that, but one must also handle daily project-related tasks while effectively managing a team of creative yet independent individuals. Therefore, this requires organizational skills, flexibility, and negotiation abilities. Without them, it is difficult to maintain a balance between creativity and a business-oriented approach to clients. Furthermore, keeping up with the industry's rapid changes is essential. After all, these changes can completely rewrite the rules of the game in a short period.

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