03 March 2025
Generative AI: 5 Steps to Integrate it into Your Business
It’s been nearly a year since generative AI (gen AI) captured the public’s imagination. Initiated by the public release of ChatGPT, OpenAI’s chatbot, organizations are now looking towards a new era of productivity and efficiency. To put this opportunity in numbers, Goldman Sachs projects that if implemented judiciously, generative AI could add up to 7% to
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12 February 2025
Managing an Interactive Agency
The interactive industry is vast, wild, and largely unexplored. In fact, no one truly knows how many interactive agencies operate in the Polish market. In addition to large and well-known companies, there are hundreds, if not thousands, of small one- or two-person boutiques. Surprisingly, many of them operate from attics or private apartments.Managing an interactive
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