Managing an Interactive Agency


The interactive industry is vast, wild, and largely unexplored. In fact, no one truly knows how many interactive agencies operate in the Polish market. In addition to large and well-known companies, there are hundreds, if not thousands, of small one- or two-person boutiques. Surprisingly, many of them operate from attics or private apartments.Managing an interactive agency in such an environment is a real challenge. Not only that, but one must also handle daily project-related tasks while effectively managing a team of creative yet independent individuals. Therefore, this requires organizational skills, flexibility, and negotiation abilities. Without them, it is difficult to maintain a balance between creativity and a business-oriented approach to clients. Furthermore, keeping up with the industry's rapid changes is essential. After all, these changes can completely rewrite the rules of the game in a short period.

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What to measure as KPI in organization from engineering industry in 2025


Employee efficiency has always been a key focus for organizations. In most cases, it has been possible to transfer adopted metrics between organizations when an individual worked in a defined, repetitive position. However, when comparing different companies, determining what constitutes a key performance indicator (KPI) in their specific case becomes a challenge. On the one hand, universal indicators include profit, revenue, and costs. However, metrics stemming from organizational culture are not as easily quantifiable.

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